This is Nikola’s second time at Telia’s TV department. He joined the content discovery team which focuses on how users find and decide what to watch in the Telia Play service. During the assignment Nikola helped out on key initiatives to help Telia become a one stop shop for streaming. This included creating a concept for how to combine assets from multiple providers and present them on the same page to push the product to become a content aggregator.

Nikola worked with Klarna’s most important payment plan in the US — Pay in 4 — optimizing messaging and flows for the checkout, and improving messaging to reduce the errand rate. He worked on key initiatives in Klarna such as launching the new Payment plan “Pay now”, introduce the option to pay with ACH (a direct bank payment in the US).

Nikola also worked on a brand new feature called Purchase power, a way for Klarna to answer a seemingly simple question: how much can I spend with Klarna? One of Klarna’s most common errands was “why is my Purchase rejected?” This feature has since expanded from just the US to now being in Klarna’s main markets and is slowly being rolled out to more markets.

As a UX designer in Telia, Nikola was primarily responsible for the user experience in the mobile and tablet apps for Telia’s TV service, but over time he transitioned into more strategic work around the service as a whole. This entailed synthesizing existing user research, conducting user studies, teaching other teams about user-centered design, and helping the product owners expand their toolkit to incorporate more UX tools so that they, as a team, focus more on delivering user value rather than the number of features delivered.

For Nordea, Nikola worked on a card administration tool for business. Nikola was the only UX designer in the team and was responsible for all the deliverables regarding the user experience. He did the research, created flow charts, wireframes, as well as did the design and user testing. The team was rather inexperienced when it came to user experience and Nikola helped teach them about UX methodologies and also pushed for a more iterative process that involved more user testing and prototyping in order to ensure that they built the right solution for their customers.

As a part of the wider UX team inside Nordea, Nikola pushed for more collaboration between sites and a more common toolset. As a part of this effort, he developed the first component library and spread it to the other UX teams within Nordea.

Learnifier is a web-based, online learning platform. Nikola led the design work which consisted of updating the visual design of the site as well as improving the user experience through updated patterns and user flows. He also established a new UI component library based on Atomic design principles to make the design scale better for the site.

Nikola worked on a new app concept for Tele2 that focused more on simplifying the use of the customer's data and SIM management. He worked with a small team of designers and developers to start building the UI framework for the app project based on the Atomic Design principle.

Widespace is a mobile ad delivery company. It has its own tools, ad formats, and most of the tech is developed in-house. Nikola was the first UX designer that joined Widespace and his primary focus was to design the in-house tools to manage the production, sales, and management of ad inventory. Widespace also developed its own consumer apps and Nikola did the design for these as well as other marketing materials. The company applied agile principles and Nikola worked with small multidisciplinary teams and he worked closely with the developers throughout the process, from initial concepts to final delivery and implementation reviews. The work covered different platforms such as web, mobile, tablet as well as different types of media such as digital products, video, motion graphics, and print. He also helped build the UX team in the company and to push the agenda for a more user-centered development process

Comhem and Bredbandsbolaget’s TV service used an Ericsson developed TV platform and needed to align it with their brands. Nikola lead the design team for the two different brands, from the initial design concept phase, all the way to the final design delivery and production. Nikola also managed the stakeholders and held the demos and presentations for clients.

Huawei approached Tactel to develop concepts for an upcoming phone. They wanted Tactel to develop a series of concepts around the theme “motion”. Nikolas role in the project was to facilitate the exploration and ideation in the design team, helping expand and then refine the ideas into presentable concepts. Nikola also worked on researching new technologies and products within the field and worked on the presentation for the client.

Ericsson had a white label TV service Multi-screen TV that covered traditional TVs, web, mobile, and tablet. Nikola worked on the project from day one, creating pitch materials and helped to shape the design direction and the overall concept. His primary role in the project was as a UX designer and he delivered wireframes, mockups, and prototypes. He worked closely with the development teams to ensure that the designs were implemented as intended and that issues were dealt with quickly and effectively. Nikola also designed a delivery process to ensure that errors were caught early and resolved, to ensure that the delivery quality remained high and on time. He also introduced prototypes as a new deliverable and communication tool in the project to better handle stakeholder expectations as well as more easily convey the UX designs ideas to the developers.